Smelling of Roses?

Do you wear perfume? If you’ve read this blog before then you will see that I do (everyday) and that I’m slighty obsessed with smelling good. I’ve worn perfume everyday for at least the last decade and I think that I will continue to do so. My approach to perfume is a bit scattered and disorganised in that I’ve never really stuck to one scent or brand for more than two bottles (I’m more loyal to shampoo, hair dye and bath foam). This is partly because I am bought perfume as gifts but also because I am seduced by excellent perfume marketing.

Marc Jacob’s Lola Bottle (with the lovely lid) The ad featuring Karlie Kloss

Again, if you’ve read this blog before you’ll have seen the obsession with Lola by Marc Jacobs and that I own the perfume, perfume ring, shower gel and body lotion. It is the first time that I have really thought about sticking to this brand and even buying the massive bottle. And its in no small part because of the really cool bottle lid, advert and website. The added extras to the fragrance make it something that I want to keep on wearing, a trend that I am sure that Chanel No. 5 (whose adverts have featured Audrey Tautou on the Orient Express and Nicole Kidman directed by Baz Luhrmann) Viktor and Rolf’s Eau Mega (with adverts featuring Naomi Watts); Thierry Mugler’s Angel (also featuring Naomi Watts and an amazing bottle), or Dior’s J’ai Adore Dior (with Charlize Theron) have all noticed. I’m not saying that we don’t smell the perfumes first but that the added extras of advertising and bottles help.

Chanel No. 5 Eau Mega Angel j’adore Dior

No longer do most women buy perfume from perfumier’s, now it is from the big fashion houses. I am sure that most designers are glad that Coco Chanel began the trend for fashion designers making scents, as the turnover for perfume is huge as so many of us want a small affordable piece of the designer lifestyle. I do and I smell good. Of roses some may say…

~ by moggybelle on 11/12/2009.